"Develop content which are useful and not something to please your boss. Never see marketing as a cost but treat it as an investment" said Mr. Subhobroto Chakraborty, Founder- ThedigitalFellow.com, Bangalore. He was engaging a three day interactive workshop organised by World Trade Center on digital marketing. During the 8hr paid course, Mr. Subhobroto spoke about the fundamentals of digital marketing, how to increase the leads and simple techniques to market any brand. He covered aspects like Email marketing, widening presence on social media and how to connect with prospective clients. There were specific sessions on SEO & SEM, content marketing, email best practices and web analytics. Participants from different parts of the country attended and shared their industry specific queries with the faculty. As a complement, each participant was also awarded a 30 min consultation option which can availed after the course.