World Trade Centers Association's 55th Global Business Forum was held in France and hosted by WTC Marseille Provence between 6-9th April 2025.

The conference began with a compelling address by John Drew, Chair of the WTCA, who emphasized the importance of global collaboration and innovation in driving economic growth and sustainability. Following the opening speech, a series of engaging panel discussions were held, covering key topics such as the future of international trade, the role of technology in global business, and strategies for fostering economic resilience in a rapidly changing world. These discussions brought together experts and thought leaders, offering invaluable insights on how businesses can adapt to the evolving landscape and strengthen their global connections. The sessions set the stage for an enriching exchange of ideas and opportunities for collaboration among global business leaders.

GBF 2025 had 30+ speakers on the mainstage, Over 20 hands-on workshops, Over 500 B2B meetings facilitated, Launched the WTCA Real Estate Summit, Dynamic WTC Spotlights featuring Member-led projects and  The Connections Showcase, where new business relationships took the spotlight. It witnessed participation of 300 members from 35 plus countries.