A one day day workshop on “Automation and AI in Digital Marketing” was conducted. Mr. Satish Vijayan, Founder & CEO – Sell Digital & SeamlezzIT was the faculty.

Mr. Vijayan discussed the prominent concepts of digital marketing and elaborated on the different available AI and automation tools available. He explained the various tools available for SEO, research, channel creation, customer engagement, platform management, robotic process automation, data management, sales force management, e-commerce, content creation and analytics. He spoke in detail about the old and new customer journey and how it is evolving with emerging technologies. With the help of various case studies, he explained how AI has transformed digital campaigns of businesses.

The event held at Four Points by Sheraton, Infopark received participation from 30 digital marketing professionals, entrepreneurs, CXOs and students.

Certificate of participation was also awarded.